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The Swift Factor Helped the Super Bowl Become the Most-Watched U.S. Show Since the Apollo 11 Moon Landing

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Taylor Swift’s appearance at the Super Bowl made it the most-watched show in American television history since the 1969 moon landing.

About 123.4 million people watched the Kansas City Chiefs beat the San Francisco 49ers on television and streaming platforms, according to Nielsen ratings released by CBS.

Only the Apollo 11 moon landing attracted more viewers, estimated at 150 million in the United States.

Nielsen said a record 202.4 million people watched at least part of the game across all networks. The data does not include people who watched in places such as bars.

Kansas City Chiefs tight end Travis Kelce (87) hugs Taylor Swift after the NFL Super Bowl 58 football game against the San Francisco 49ers, Sunday, Feb. 11, 2024, in Las Vegas.  The Chiefs won 25-22.  (AP Photo/John Locher)
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Swift and Kelce celebrate the Chiefs’ overtime victory. Photo: AP

The Chiefs beat the 49ers 25-22 in overtime.

High ratings were guaranteed, with the Chiefs defending their championship title and Usher putting on the halftime show with a plethora of guest appearances.

Taylor Swift reacts during the first half of the NFL Super Bowl 58 football game between the San Francisco 49ers and the Kansas City Chiefs on Sunday, Feb. 11, 2024, in Las Vegas.  (AP Photo/Ashley Landis)
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Swift flew halfway around the world to see Travis Kelce and his team play. Photo: AP

Taylor Swift.  Photo: Joe Camporeale-USA TODAY Sports/Reuters
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Photo: Joe Camporeale-USA TODAY Sports/Reuters

Swift’s highly anticipated appearance was marked by his consumption of a beer and celebrating a spectacular victory for her boyfriend’s team, the Kansas City Chiefs.

The singer was broadcast several times on the big screens at Allegiant Stadium in Las Vegas and cameras captured her winning what appeared to be a drinking contest, drawing cheers from the crowd.

The 14-time Grammy winner flew halfway around the world to watch her boyfriend, Travis Kelce, and his Chiefs teammates take on the San Francisco 49ers.

Swift arrived at the stadium after crossing nine time zones during the last of four shows at the Tokyo Dome in Japan, featuring self-proclaimed Swifties across the world. speculate on potential pressure on one’s schedule during weeks.

The singer has been criticized for her use of private planes by climate activists and appears to have sold one of her two personal jets following a dispute with a student who followed her flights.

Photo: Kirby Lee-USA TODAY Sports/Reuters
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Photo: Kirby Lee-USA TODAY Sports/Reuters

Usher and Alicia Keys.  Photo: Mark J Rebilas-USA TODAY Sports/Reuters
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Usher and Alicia Keys. Photo: Mark J Rebilas-USA TODAY Sports/Reuters

Usher put on a halftime show marked by impressive choreography and several appearances.

He performed a 13-minute set accompanied by Alicia Keys and several other guests, including H.E.R., Jermaine Dupri, Lil Jon and Ludacris.

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