Brian Cox says using artificial intelligence (AI) to replicate an actor’s image and use it forever constitutes “identity theft” and should be considered “a human rights issue.” ‘man “.
The Scottish star, who is best known for playing estate patriarch Logan Roy, was speaking at the premiere of James Bond-inspired TV quiz show 007: Road To A Million.
He told Sky News: “It doesn’t keep me up at night, but it worries me and I want it sorted.
“I think AI is a human rights issue. This is not just a union issue. This is in fact identity theft. And it’s very, very prevalent right now.”
Helmsman said he was particularly concerned about the plight of young actors who, he said, were more vulnerable to exploitation by unscrupulous producers.
He said: “Young actors are put in a situation where they’re told they have to do this and they don’t do it, but they don’t know it at the time…”
Channeling his inner Logan Roy, he concluded: “It’s been pretty horrible. And then the deal, you know, we’ll give you $50 or £50 to have you in perpetuity, well, basically, I would have told them to f***. disabled.”
American actors have been on strike for more than 100 days on wages and working conditions – including better safeguards against unauthorized use of their images thanks to artificial intelligence.
Artists have found their work particularly vulnerable to new technologies, with generative AI able to reproduce facial expressions, body movements and voice with alarming accuracy.
Thursday, the Hollywood star Scarlett Johansson has become the latest star to fall victim to an apparently unauthorized deepfake ad.
She follows in the footsteps of Tom Hanks, Tom Cruise and Keanu Reeves, other high-profile faces who have been the subject of widely viewed unauthorized deepfakes.
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As negotiations between the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) and the Alliance of Motion Picture and Television Producers (AMPTP) continue, AI is proving to be a sticking point between the parts.
Meanwhile, in the UK, a two-day AI summit at Bletchley Park, home of Britain’s Second World War codebreakers, brought together politicians, tech bosses and academics to discuss the challenges and opportunities of artificial intelligence.
Speaking on Thursday, Prime Minister Rishi Sunak said the event would “tip the scales in favor of humanity”.
The summit – whose delegates also included tech millionaire Elon Musk – resulted in the Bletchley Declaration, in which 28 countries, including the United States and China, agreed to collaborate to research security issues around the most powerful AI models in the world.