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Sharon Stone Opens Up About Her Failed Barbie Pitch, Says Execs ‘Didn’t Think Barbie Should Be Powerful’


Sharon Stone discusses her failed Barbie pitch in the ’90s, saying executives “didn’t think Barbie should be powerful.”

Sharon Stone, Barbie

barbie was by far the biggest film of the year; not only generating $1.4 billion worldwide, but dominating pop culture discourse for months. It was a fitting conclusion for a project that had spent decades in development hell, with Sharon Stone even present a Barbie movie In the 90s.

Speaking of the Dana Carvey and David Spade film Flying on the Wall PodcastSharon Stone revealed some more details about her failure barbie not. “I went into the studio to try to make Barbie in the 1990s with a producer, a friend, and I had the CEO of Mattel at the time,“, Stone said. “We were kicked out of the studio. They said, “Why would you take this American icon and try to destroy it?” What’s wrong with you?’ I had a lecture and an escort to the door.

Stone then detailed the opening scene of his film. barbie film and explained that studio executives took issue with it, believing that Barbie should not be seen as powerful. “We made it so that the opening scene was Barbie approaching Mattel in her Barbie car and the Secret Service was coming out and their feet were as big as the car,“, Stone said. “They escort her to Mattel and everyone collapses because she is the most important member of Mattel. All the big guys are chasing her and kissing her ass because she’s the Queen of Mattel and it’s about the power of being Barbie and what Barbie could do in the world because she’s so powerful. But they didn’t think Barbie had to be powerful.

Given the enormous success of barbie, it’s only natural that the studio would want a sequel, but Margot Robbie remains skeptical. “It’s funny, this knee-jerk reaction these days for everyone to immediately ask about a sequel,“Robbie said earlier this year. “I don’t think it was like this 20 years ago. It wasn’t intended to be a trilogy.“Not every movie needs sequels, but it will be hard for the studio to resist the possibility of another billion-dollar haul.”

Margot Robbie actually predicted that barbie would gross $1 billion when she first launched the project, although at the time she thought she had oversold it. “I think my point at the green light meeting was that studios have thrived so much when they are brave enough to pair a big idea with a visionary director,“Robbie said.”And then I gave a bunch of examples like “dinosaurs and (Steven) Spielberg,” this and that, this and that – naming pretty much everything that was amazing and made a ton of money for the studios over the years. And I was like, “And now you have Barbie and Greta Gerwig. » And I think I told them it would make a billion dollars, which maybe I was exaggerating, but we had a movie to make, okay?!


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