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IPL registers highest ever viewership in first 10 matches, says official broadcaster | Cricket News

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The Indian Premier League recorded an audience of 35 million viewers in its first 10 matches, higher than any previous edition of the tournament, including seasons played during the COVID-19 pandemic, the broadcaster said on Thursday official of the event. According to BARC data released by Disney Star, the overall viewing time of the tournament skyrocketed to 8,028 crore minutes, 20% higher than last year. “We are overwhelmed by the record viewership figures for TATA IPL 2024. Disney Star has started the 17th season where it left off last year, doubling down on fan-centric initiatives that seek to ignite passion and fandom for the tournament,” Sanjog Gupta, Disney Star Director (Sports), said in a press release.

Disney Star broadcasts IPL on 14 streams in 10 languages ​​with a special Indian Sign Language stream for deaf, hard of hearing and visually impaired fans.

The tournament had opened to a blockbuster viewership with 16.8 crore tuning in to watch the season opener between Chennai Super Kings and Royal Challengers Bengaluru on March 22.

Disney Star said the opening day also recorded a viewing time of 1,276 crore minutes – the highest ever for the first day of a season. Viewing minutes are a compilation of the time each viewer spent watching the match.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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