Crypto News

Google adds Ethereum Name Service data to search results via Etherscan

Tech giant Google has integrated Ethereum Name Service (ENS) data into its search results using data available on Etherscan.

CryptoSlate confirmed this functionality by testing it with several ENS addresses, including Vitalik.eth, an address belonging to Vitalik Buterin, the co-founder of the Ethereum blockchain network.

The displayed result showed address details such as Ethereum balance and last transaction timestamp. The data was collected from the Ethereum block explorer Etherscan.

Google ENS search results. (Source: Google)

ENS is a naming system for the Ethereum blockchain that adds human-readable names to various resources, including crypto wallets.

Brantly Millegan, a former core member of the ENS team, first shared the development on social media platform X (formerly Twitter).

Google’s Growing Pro-Crypto Trends

The move highlights Google’s growing involvement in crypto and blockchain technology. Previously, the tech giant allowed users to check Ethereum address balances directly through its search engine.

Additionally, the company also launched a countdown to the 2022 Ethereum Merge event by showcasing animated pandas moving in sync.

Last year, Google revised its crypto advertising policy to include “Cryptocurrency Coin Trusts.” These products allow investors to trade shares in trusts holding digital assets.

As a result, Bitcoin ETF products from notable asset managers like BlackRock now appear in search results for queries like “Bitcoin ETF.”

ENS Token Spikes

News of the Google social media feature helped the ENS token reverse its current downward trend, gaining around 6% over the past 24 hours to trade at $21.56 at press time, according to CryptoSlate data.

Over the past few months, the project has reached several milestones, including complete decentralization and entering into a crucial partnership with GoDaddy, a domain registrar.

Jeff Lau, a developer at ENS, said these measures aim to “humanize web3.”

He said:

“We envisioned ENS as a naming system for naming cryptographic addresses and, to a large extent, we are sticking with that. But as Web3 users, the meaning of an address is much more important: it could be your Farcaster ID, your crypto payment address, a DAO contract and much more.

The post Google Adding Ethereum Name Service Data to Search Results via Etherscan appeared first on CryptoSlate.

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