Major US companies including Disney, Warner Bros and NBC parent Comcast have pulled their ads from X (formerly Twitter) amid a row over Elon Musk’s alleged endorsement of an anti-Semitic conspiracy theory .
The Tesla chief on Wednesday endorsed an article on
This conspiracy theory holds that Jewish people and leftists are organizing the ethnic and cultural replacement of white populations with non-white immigrants, which will lead to “white genocide.”
Mr. Musk’s apparent embrace of the theory was met with a scathing rebuke from the White House, which accused him of “abhorrent promotion of anti-Semitic and racist hatred” that “goes against our values.” fundamental as Americans.
“It is unacceptable to repeat this hideous lie… one month after the deadliest day for the Jewish people since the Holocaust,” White House spokesman Andrew Bates said, referring to the Hamas attack on Israel on October 7.
This happens a few weeks later Mr Musk was interviewed by Prime Minister Rishi Sunak at an AI event in the UK.
Several large American companies have removed advertising from the X platform, apparently in response to this dispute.
In addition to DisneyWarner Bros. Discovery and Comcast, Lions Gate Entertainment and Paramount Global announced Friday that they were also suspending their advertisements.
It has also been reported that Applethe world’s largest company by market value, also suspended its advertising.
IBM stopped its advertising on X on Thursday after a report found its ads were placed next to content promoting Adolf Hitler and the Nazi Party.
Representatives for Mr. Musk and X declined to comment on his post on Friday.
“Regarding this platform, X has also been extremely clear about our efforts to combat anti-Semitism and
discrimination. There is no place for this anywhere in the world – it is ugly and bad. Period,” X CEO Linda Yaccarino wrote Thursday.
Mr. Musk then posted on the platform: “Many of the biggest advertisers are the biggest oppressors of your right to free speech. »
Elon Musk’s latest controversy
Elon Musk continues to spark controversies that he himself caused. The latest being the public endorsement of an anti-Semitic conspiracy theory popular among the far right on his own platform.
When the billionaire responded to (and, by association, amplified) the anti-Semitic message on X with the words “you told the real truth,” it was his most open endorsement yet of anti-Jewish views.
Mr. Musk’s many critics flooded Threads (Meta’s rival app) with outrage, and a hard-hitting statement from the White House followed, condemning an “abhorrent promotion of anti-Semitic and racist hatred.”
If the decision to replace the iconic “tweet” with an indistinct “x” wasn’t bad enough for branding, major companies including Apple and Disney are cutting back on ad spending on the platform, fearing that their promotional content does not appear alongside an advertising message. plethora of anti-Semitic opinions.
This is a new corporate crisis for Mr. Musk and his brand new CEO Linda Yaccarino, who have been trying to turn the company around since the takeover in October 2022.
Many of the billionaire businessman’s critics have questioned his ability to navigate the complex ethical questions of running a social media platform, and this latest scandal only adds fuel to their mill.