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Apple’s MacBook Air M3 could be a message to Intel: We also make AI PCs, and you haven’t seen anything yet


Amid today’s hype around a pair of brand-new MacBook Air M3 laptops, a not-too-subtle change in product messaging could mark Apple’s official entry into the race to build ‘an AI PC.

In the press release for the new 13- and 15-inch MacBook Air ultraportables featuring the latest Apple silicon, two paragraphs were devoted to the MacBook Air’s claim to be the “world’s best consumer laptop for AI.” Now, if you didn’t follow the computer industry like I do, you might have just chalked this up to some weirdly specific boast or hyperbole on Apple’s part. But I see it a little differently.


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